EyeKraft is excited to announce our latest innovation, ESRX+. Since introducing in-house AR production in 2015, EyeKraft had used spin-coated hard coat products. Our ARs were quality, but focused on value. ESRX+ is a premium dip-coated scratch product with increased durability, excellent clarity, and clear, colorless blue-light protection built right into the base coating. Customers had asked us for years for stronger scratch protection, and ESRX+ is the solution.
Along with the upgrade of our scratch coating product, our anti-reflective coatings received a boost in quality and performance as well. Our ClearKraft2, ClearKraft 550, and ClearKraft Natural products were upgraded with the ESRX+ hard coat. The new products are more durable, and ALL have about the same blue light protection as our ClearKraft HEV product, which was discontinued for new jobs. At launch, all of the following carried a 2-year, 2x warranty against product failure or scratches under normal use. The new AR and treatment lineup:
- 2 Yr Scratch → ESRX+
- ClearKraft2 → ClearKraft+
- ClearKraft 550 → ClearKraft 550+
- ClearKraft Natural → ClearKraft Natural+
- ClearKraft HEV → Discontinued for new orders
AR Product Changes Effective 10/16/2023
Previously 2 Yr Scratch Coating, ESRX+ is a premium dipped hard coat with increased durability and clear blue light filtration.
Previously ClearKraft2, ClearKraft+ has the strength and blue light filtering of ESRX+ hard coating in a cool, blue reflectance.
Previously ClearKraft 550, ClearKraft 550+ offers the same characteristics of ClearKraft+ but with a subtle green reflectance.
Previously ClearKraft Natural, ClearKraft Natural+ offers the same characteristics of ClearKraft+ but with a nearly colorless reflection hue.
FAQ from the October 2023 changeover
- Can we still get the old coatings?
- ClearKraft2, ClearKraft HEV, and ClearKraft Natural remained available for warranty and redo orders; all new orders were keyed as the new coatings.
- Can I still get HEV?
- The HEV and HEV Jade coatings were discontinued for all new orders on October 16, 2023. Warranties and redos could still be done with the old coatings.
- Does the blue light filter in the scratch coating make the lenses yellow?
- No. ESRX+ is very clear, in fact clearer than our old scratch coating, and the AR products are incredibly attractive.
- Can I get it without the blue light filtration?
- Our house 1-year green and blue ARs continued to be made with our old spin coating (with no blue light filtration) at the same price.
- Is there still a house 2-year scratch coating?
- The premium scratch coating became ESRX+, which has a 2-year, 2x warranty like before. There was no longer a house 2-year scratch coating.
- Is there still a house 2-year AR coating?
- No, our 2-year coatings became the ClearKraft+ product. There was still a house 1-year AR.
- What about savings package?
- The new ARs were used on the savings package as ordered, and the house 1-year AR remained available.
- How much are the new ARs?
- The new ESRX+ scratch coating, ClearKraft+, ClearKraft 550+, and ClearKraft Natural+ each had a small price increase. ECPs can contact customer service for current pricing.
- Can these coatings be tinted?
- No, the increased durability makes the dip coating untintable. Tints with AR were done with the house 1-year AR.